Privacy Policy

1. Information we collect

We collect the following types of information:

Personal information

• Name, email address, phone number, physical address
• Payment information when you make a purchase or request a quote
• Opt-in records and timestamps for all communication channels (SMS, email, etc.)

Non-personal information

• IP address, browser type, device information
• Website usage patterns and analytics
• Cookies and similar technologies

Customer communication

• Records of inquiries and service requests
• Appointment details and preferences
• Service history and feedback
• Messages and interactions submitted through our booking form, website chatbot, and WhatsApp chatbot

Information from marketing & advertising technology

• Interactions with our ads on Meta (Facebook/Instagram), tracked via the Meta Pixel
• Device and browser identifiers collected through advertising and analytics tools
• Engagement with our email marketing and newsletter campaigns (opens, clicks, subscription status)
• Lead and campaign data stored in our CRM, including your source, communication history, and follow-up status

2. How we use your information

• Providing and improving our services
• Processing transactions and payments
• Communicating with you about your inquiries, appointments, and promotions
• Following up with leads and managing our sales pipeline through our CRM
• Enhancing website functionality and user experience
• Analytics: understanding how visitors use our website and marketing channels
• Advertising and retargeting: showing you relevant ads on Meta (Facebook/Instagram) and other platforms based on your prior interactions with our website, ads, or forms, using tools such as the Meta Pixel
• Running and measuring ad campaigns, including ad tracking and conversion measurement
• Automations: using tools that automatically route, score, or respond to leads (including our chatbot and WhatsApp chatbot) based on your inputs
• Sending email marketing and newsletter communications you've subscribed to
• Ensuring security and fraud prevention
• Maintaining records of your communication preferences and consent

3. SMS messaging & compliance

Text message program terms & conditions

By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.

Opt-in & consent

• You will only receive messages if you have explicitly opted in
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

Opt-out instructions

• You can cancel SMS notifications at any time by replying "STOP"
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
• All opt-out requests are processed immediately

Message frequency & content

• Message frequency varies based on your interactions with our business
• Messages will be directly related to the services you have requested
• We do not send promotional content without specific consent

Help & support

• Reply "HELP" for assistance or contact us at hola@heysomos.com
• Customer support is available during regular business hours

Carrier information

• Standard message and data rates may apply
• Carriers are not liable for delayed or undelivered messages
• Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers

SMS data protection statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Information sharing & disclosure

We do not sell, rent, or trade personal information. We may share information with:

Service providers

• Third-party vendors who assist in our operations (e.g., payment processing, appointment scheduling)
• SMS aggregators and providers solely for the purpose of delivering messages you've consented to receive
• Our CRM provider, to manage leads, communications, and follow-up
• Meta Platforms, Inc. (Facebook/Instagram), through the Meta Pixel and Meta Ads, to run campaigns, measure ad performance, and retarget website visitors and leads with relevant advertising
• Email and newsletter delivery platforms
• Chatbot and WhatsApp Business API providers, to operate our conversational tools
• All service providers are contractually obligated to maintain confidentiality and security

Note: the above excludes SMS text messaging originator opt-in data and consent, which is never shared with any third party except the SMS aggregators/providers needed to deliver messages you've consented to receive, as stated in Section 3.

Legal compliance

• If required by law, legal process, or to protect our rights
• In response to valid law enforcement requests or court orders

Business transfers

• In case of mergers, acquisitions, or sale of assets
• In such cases, your data remains protected under the terms of this policy

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

5. Data security

• Encryption of sensitive data in transit and at rest
• Secure access controls and authentication mechanisms
• Regular security assessments and updates
• Employee training on data protection
• Breach notification protocols in accordance with applicable laws
• Secure backup systems and disaster recovery procedures

Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee absolute security.

6. Cookies & tracking technologies

We and our advertising partners use cookies, pixels (including the Meta Pixel), and similar technologies to:

• Analyze site traffic and user behavior
• Remember your preferences
• Improve website functionality and user experience
• Measure the effectiveness of our services and ad campaigns
• Retarget you with relevant ads on Meta (Facebook/Instagram) based on pages you've visited or actions you've taken on our site
• Attribute conversions back to specific ad campaigns

You may control cookies through your browser settings. You can also manage how Meta uses your data for ads through your Meta Ad Preferences. Disabling cookies may limit your ability to use certain features of our website and may affect the relevance of ads you see.

7. Your rights & choices

• Access, update, or delete your personal information
• Opt-out of marketing emails by clicking "unsubscribe" in our emails
• Opt-out of SMS messages by replying "STOP"
• Request information on how we process your data
• Withdraw consent at any time for future communications
• Lodge a complaint with a supervisory authority if you believe your rights have been violated

Do Not Sell or Share My Personal Information

Depending on your state of residence, you may have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral/targeted advertising, which includes our use of the Meta Pixel and Meta Ads for retargeting. We do not sell personal information for money, but activities like ad retargeting through Meta may be considered "sharing" under laws such as the California Consumer Privacy Act (CCPA/CPRA) and similar laws in other states.

To opt out:

• Email us at hola@heysomos.com with the subject "Do Not Sell/Share My Info", or
• Adjust your ad preferences directly through Meta Ad Preferences

We will not discriminate against you for exercising this right.

8. Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies. This privacy policy applies only to information collected by SOMOS®.

9. Changes to this privacy policy

We may update this policy periodically. The latest version will always be available on our website with the effective date. For significant changes, we will notify you by email or through a notice on our website.

10. Contact us

If you have questions about this Privacy Policy or how your information is handled, contact us at:

SOMOS®
Email: hola@heysomos.com
Website: heysomos.com

By using our website and services, you consent to this Privacy Policy.